Paid Search Manager

The Paid Search Manager will manage paid search campaigns on Google and Bing. The Paid Search Manager will conduct keyword research, analyze competitor strategies, and execute paid search campaigns from build-out to launch. Job Responsibilities: • Run search, performance max, shopping, display and YouTube campaigns • Be an adept problem solver who can identify, diagnose and fix performance issues • Optimize campaigns to meet or exceed client goals and KPIs • Analyze search term data to expand keyword targeting and improve campaign performance • Track and report on campaign budget pacing • Estimate monthly costs and reconcile discrepancies in ad spend • Conduct ongoing keyword and competitive analysis to refine targeting • Have an in-depth understanding of the different bidding strategies within Google Ads and when to use them to maximize campaign performance • Provide the Client Service team with valuable suggestions to improve client performance • Communicate and act as a subject matter expert (SME) in external client conversations • Perform A/B testing on ad copy and landing pages • Run experiments, collect data, and implement insights for continuous improvement Looker Studio) • Strong analytical skills and experience generating paid search reports • Familiarity with A/B and multivariate experiments • BS degree in Marketing, a quantitative, test-driven field, or a related field • Agency experience required • Strategy and optimization background with paid search campaigns Ability to Commute: • Phoenix, AZ 85054 (Required)