Paid Search Manager - Distinctive Resorts, San Luis Obispo County

The Cliffs Hotel and Spa Position Description Position: Paid Search Manager - San Luis Obispo County Department: Sales and Marketing Status: Full-time Reports to: Distinctive Resorts VP of Operations and Property General Managers Position Summary: The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies. • Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. • Provide oversight and manage new paid search and social media campaigns, and aid in the creation of paid search marketing initiatives. • Experience working with popular PPC ad platforms • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. • Ability to work with people effectively.