Paid Search Marketing Analyst

The Paid Search Marketing Analyst at Windstream Holdings, Inc. is a pivotal role responsible for managing and optimizing paid search campaigns across various digital platforms. This position requires a comprehensive understanding of paid search marketing best practices, strong analytical skills, and the ability to translate complex data into actionable insights that drive campaign performance. In this role, the analyst will plan, execute, and optimize paid search campaigns on platforms such as Google Ads and Bing Ads. A/B testing will be a critical component of the role, as the analyst will test ad copy, landing pages, and other variables to enhance campaign effectiveness. , • Perform A/B testing on ad copy, landing pages, and other variables to improve campaign performance.