This position requires a comprehensive understanding of paid search marketing best practices, strong analytical skills, and the ability to translate complex data into actionable insights that drive business results. A/B testing will be a critical component of the role, as the analyst will test various ad copies, landing pages, and other variables to enhance campaign performance. , • Perform A/B testing on ad copy, landing pages, and other variables to improve campaign performance. , • Minimum of 1-2 years of experience in managing paid search campaigns, preferably in an agency or digital marketing environment. , • Proficiency in keyword research and analysis tools.
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