Paid Search Marketing Manager

We're seeking a Paid Search Marketing Manager to help us build the future of outdoor services. This role involves managing large-scale SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms, monitoring and analyzing campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI. Responsibilities: • Manage complex SEM campaigns across multiple platforms, activate and optimize Local Services Ads (LSA) at scale, and monitor campaign performance to adjust bids, bid strategies, budgets, and ad copy. • Conduct data analysis using Google Analytics and other tools to track key performance indicators (KPIs), summarize KPIs against targets, and provide actionable recommendations for optimization and improvement. • Research new keyword opportunities to expand reach, implement audience segmentation strategies, manage negative keyword lists, and refine match types to improve campaign relevance.