Paid Search Specialist

Role Overview: Our client is seeking a results-driven Paid Search Specialist to lead search engine marketing efforts and drive growth across an expanding product portfolio. Key Responsibilities: • Campaign Management & Optimization • Lead Google Ads campaign management to achieve market-leading impression share • Launch and scale SEM campaigns for new product lines with strategic keyword targeting and competitive positioning • Monitor campaign performance daily, implementing data-driven optimizations to improve ROAS, CTR, and conversion rates • Develop and execute testing strategies for ad copy, bidding strategies, audience targeting, and campaign structures • Technical & Platform Management • Manage Google Merchant Center technical aspects and policy compliance • Troubleshoot platform issues to ensure smooth campaign operations • Support YouTube advertising efforts and explore emerging Google advertising products as they become available • Analysis & Reporting • Conduct comprehensive keyword research and competitive analysis to identify growth opportunities and optimize performance • Create detailed performance reports and present insights to stakeholders on campaign effectiveness and growth opportunities • Collaboration & Creative Support • Collaborate with creative strategy and production teams to develop high-converting ad creative and landing page experiences • Additional paid marketing responsibilities as needed Qualifications: • Experience • 12+ years of experience managing Google Ads in e-commerce, agency, or in-house preferred • Expertise with Google Ads, Merchant Center, GA4, and Google Tag Manager • Proficiency with Shopify, keyword research tools, competitive research platforms, and Google Sheets/Scripts • Experience with AI platforms and knowledge of automation and machine learning applications in SEM • Bachelor's Degree in Business Administration, Marketing, or related field experience • Experience in a start-up or growth company preferred • Ability to manage and prioritize multiple projects with cross-functional teams • Detail-oriented, organized, and strong follow-through • Strong time management skills and sense of urgency • Skills • Strategic thinking, conceptualizing new ideas, and initiating change in fast-paced environments • Strong oral and written communication, interpersonal capabilities with internal and external partners • Natural problem solver with positive attitude • Unquestionable ethics • Passion for the wellness community and herbal medicine, with vision for innovative consumer connections You'll take full ownership of paid search campaigns, work remotely with a collaborative, passionate team, and have the opportunity to shape marketing strategies that make a real impact in the wellness and herbal industry. If you're ready to take your Google Ads and YouTube skills to the next level while influencing a brand loved by its customers, this is the perfect opportunity.