Paid Search Specialist

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Paid Search Specialist is responsible for creating and executing effective paid search strategies across the agency's client base. This individual possesses experience in campaign management and paid search strategy, with hands-on involvement in search platforms such as Google, Bing, YouTube, and Amazon. They excel in paid search performance monitoring and can recommend key performance indicators (KPIs) for client reporting. Comfortable participating in client meetings, they also possess knowledge of search trends and emerging partnerships.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Paid Search Campaign Management

Key Responsibilities:

Manage assigned existing paid search campaigns on a day-to-day basis, optimizing based on performance goals and the measurement frameworkDocument changes and learnings to enhance campaign performance

Key Outcome: Campaign Setup and Budget Management

Key Responsibilities:

Expertly set up and tag new campaigns according to the measurement frameworkTake responsibility for monthly forecasting, invoicing, and reconciliation tasksDevelop and manage campaign budget tracking documents, pacing documents, and budget forecasts

Key Outcome: Identifying Opportunities and Best Practices

Key Responsibilities:

Collaborate with the analytics and account service teams to identify new opportunities in the paid search space, aligning with client objectivesEstablish organization-wide paid search best practices, guidelines, objectives, and documented regulations associated with paid search campaigns

Key Outcome: Campaign Analysis and Strategy Development

Key Responsibilities:

Analyze, review, and report on campaign effectiveness to maximize resultsAssist in developing paid search strategies and plans for new and existing clientsActively learn how to scope and estimate new projects or campaigns

Other Responsibilities:

May be asked to assist with quality assurance of paid search campaigns for a select set of clients with meticulous attention to detailContribute to the maintenance of process documentation, ensuring it remains up-to-date

QUALIFICATIONS

EDUCATION – Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.EXPERIENCE – Minimum of 3 years of experience managing campaigns in the paid search ecosystem, with exposure to strategic planning and applied experience in executing plansProven track record in operating with a high level of integrity, commitment, and enthusiasm for roles with cross-functional commitmentsGoogle Adwords certification is preferred, and Google Analytics certification is a plus

CORE COMPETENCIES

CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clientsCOLLABORATIVE: working with teams and across the organization with easeOWNER AGILITY: able to continuously learn and quickly adapt to changing circumstanceRESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitmentsDISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

TRAVEL REQUIREMENTS

All employees, regardless of role or geographic location, are required to travel to Rochester during their initial onboarding period (ideally within the first 4 weeks of employment) and annually for the Shareholder’s Summit held in June.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (i.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 - $66,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.