A company is looking for a Paid Search Specialist to plan, execute, and optimize Google and Bing Ads campaigns for clients.Key ResponsibilitiesPlan, develop, and implement effective search campaigns for clientsPerform keyword research, ad copy creation, and optimization to maximize campaign performanceMonitor campaign performance and analyze data to identify opportunities for improvementRequired QualificationsBachelor's degree in Marketing, Communications, or a related fieldMinimum of 3 years of experience in managing Google Ads campaignsStrong understanding of Google Analytics, Google Tag Manager, and other campaign management toolsProven track record of managing multiple, large-scale PPC campaigns effectivelyGoogle Ads certifications in Search, Display, Shopping, Video, and Apps
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