Paid Search Strategist

You’ll play a key role in developing and managing paid search strategies across multiple industries, while also overseeing SEO efforts and ensuring alignment between paid and organic search campaigns. This is a full-time, hybrid position (remote Fridays) based in Tulsa, OK. Execute paid search campaigns from strategy through launch and optimizationWork closely with the Digital Director to develop tailored strategies based on client goals andindustriesBuild and structure campaigns across Google Ads, including Performance Max and Local Service AdsManage and optimize campaigns to improve performance, efficiency, and lead qualityMonitor search terms, user intent, and keyword performance to refine targetingConduct competitive research to identify opportunities and positioning strategiesWrite clear, compelling ad copy aligned with search intentTrack and report on KPIs, providing insights and recommendationsThink through the full customer journey and identify opportunities to improve conversion ratesBring forward insights and recommendations, and confidently challenge ideas when there is a betterpath to performanceOwn and manage multiple accounts efficiently across various industries, balancing priorities anddeadlinesSEO Coordination & Oversight Set up and manage Google Ads campaigns, including conversion tracking and launch checklistsLaunch and manage YouTube campaigns as neededManage Local Services Ads onboarding, verification, and ongoing optimizationConduct regular performance reviews and deep dives to identify optimization opportunitiesMonitor budget pacing and make adjustments to ensure campaigns stay on targetPrepare and deliver monthly digital reportsStay up to date on platform updates, trends, and best practices in paid search and search marketing overallSkills Strong understanding of search intent and how it translates into campaign performanceHands-on experience with Google Ads, including Performance Max campaignsFamiliarity with Local Services Ads (LSA) and lead-based campaign strategiesAbility to analyze data and make strategic optimization decisionsStrong communication skills (internal and client-facing)Organized, detail-oriented, and able to manage multiple prioritiesExcellent time management with the ability to prioritize workload, stay focused, and executeefficiently in a fast-paced environmentStrong work ethic with the ability to stay focused and consistently executeCollaborative team player who is also comfortable working independently and managing their ownworkloadProactive, problem-solving mindsetSolid understanding of overall digital marketing strategyRequirements