Paid Search Strategist

About the Position

We are looking for a Search Strategist to join our team. This role is ideal for someone who thrives in a collaborative, fast-paced environment, while also being comfortable owning their work independently and executing at a high level. You should enjoy building and optimizing campaigns that directly impact client growth.

You’ll play a key role in developing and managing paid search strategies across multiple industries, while also overseeing SEO efforts and ensuring alignment between paid and organic search campaigns. Success in this role requires strong time management, attention to detail, and the ability to take ownership, stay focused, and consistently follow through.

This is a full-time, hybrid position (remote Fridays) based in Tulsa, OK.

Job Responsibilities

Execute paid search campaigns from strategy through launch and optimizationWork closely with the Digital Director to develop tailored strategies based on client goals andindustriesBuild and structure campaigns across Google Ads, including Performance Max and Local Service AdsManage and optimize campaigns to improve performance, efficiency, and lead qualityMonitor search terms, user intent, and keyword performance to refine targetingConduct competitive research to identify opportunities and positioning strategiesWrite clear, compelling ad copy aligned with search intentTrack and report on KPIs, providing insights and recommendationsThink through the full customer journey and identify opportunities to improve conversion ratesBring forward insights and recommendations, and confidently challenge ideas when there is a betterpath to performanceOwn and manage multiple accounts efficiently across various industries, balancing priorities anddeadlinesSEO Coordination & Oversight

Own coordination between internal teams, clients and the SEO teamParticipate in recurring SEO meetings (monthly, mid-month check-ins, and quarterly strategyreviews)Monitor SEO deliverables to ensure timelines and scope are met; follow up as neededReview and distribute SEO reports, ensuring accuracy and clarityCoordinate approvals and implementation of SEO recommendations with internal teams or clientsSupport SEO strategy alignment, including keyword direction and overall search visibility goalsAssist in gathering client insights, assets, and approvals needed for SEO executionCampaign Operations & Reporting

Set up and manage Google Ads campaigns, including conversion tracking and launch checklistsLaunch and manage YouTube campaigns as neededManage Local Services Ads onboarding, verification, and ongoing optimizationConduct regular performance reviews and deep dives to identify optimization opportunitiesMonitor budget pacing and make adjustments to ensure campaigns stay on targetPrepare and deliver monthly digital reportsStay up to date on platform updates, trends, and best practices in paid search and search marketing overallSkills

Strong understanding of search intent and how it translates into campaign performanceHands-on experience with Google Ads, including Performance Max campaignsFamiliarity with Local Services Ads (LSA) and lead-based campaign strategiesAbility to analyze data and make strategic optimization decisionsStrong communication skills (internal and client-facing)Organized, detail-oriented, and able to manage multiple prioritiesExcellent time management with the ability to prioritize workload, stay focused, and executeefficiently in a fast-paced environmentStrong work ethic with the ability to stay focused and consistently executeCollaborative team player who is also comfortable working independently and managing their ownworkloadProactive, problem-solving mindsetSolid understanding of overall digital marketing strategyRequirements

• 1+ years of experience managing paid search campaigns

• Proven experience with Google Ads

• Experience with Local Services Ads and Vehicle Listing Ads strongly preferred

• Experience working with lead generation campaigns

• Landing page optimization experience preferred

• Working knowledge of Google Analytics and Google Tag Manager

• Experience collaborating with SEO teams or understanding of how paid and organic efforts align

Compensation

$40-$49,000 based on experience.