Paid Search Strategist

We're looking for a passionate, hands-on digital marketer who thrives in a fast-paced, growth-oriented environment. ResponsibilitiesDevelops, executes, and manages paid search campaigns for assigned clients—including tactics, budgets, projected impact, targeting, ads and keywords—and supports paid social and display activation under the Paid Media Manager’s direction. Focuses primarily on paid search, with the ability to activate and manage paid social and display. Mentors Associate team members on assigned accounts and reviews their work for accuracy and quality.Executes ongoing optimizations and campaign adjustments for assigned accounts, aligned with strategy and business goals.Delivers polished, accurate final deliverables.Builds campaigns in platforms such as Google Ads, Microsoft Ads and Meta; performs QA and final review for accuracy.Proactively reviews campaigns on a weekly basis and identifies optimization opportunities, mapping out a plan to complete.Manages weekly campaign optimization for assigned accounts—budget pacing, SQR review, performance check-ins, and execution against the optimization roadmap.Contributes to monthly client reporting by surfacing insights and recommending optimizations and strategic adjustments.Conducts keyword research, bid and budget management, ad copy development, and ongoing search-term and negative-keyword management.Supports the Paid Media Manager in translating account strategy into executed campaigns. Qualifications4+ years of experienceIntermediate to expert-level knowledge in paid search required; proficiency in paid social preferredConversant with paid search terminology and major platforms (Google Ads, Microsoft Ads, Meta, etc.

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