Paid Search Strategist

MindgruveMacarta is seeking a self-motivated, results-driven Paid Search Strategist with a focus on paid search / PPC / SEM. Our ideal candidate will proactively identify SEM/PPC opportunities while staying up to date on the latest trends and best practices within the SEM industry. • Manage client media budgets • Analysis and optimization of keyword ad copy and landing pages / AB testing • Monitor and assess competitive activity and keyword ranking performance • Follow and stay on top of industry best practices from Google, Yahoo, MSN etc. We Need a Person With: • Bachelor’s degree – preferably in marketing, communications or business administration • 3-5 years of paid search and online marketing experience in an agency setting • Expertise with Google AdWords and Microsoft. • Strong knowledge of and experience with analytics and testing tools • Understanding of direct response and interactive marketing best practices • Ability to work both independently and in a team environment • Professional and personal integrity • Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics • A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth • Excellent verbal and written communication skills • Strategic thinker with strong analytical skills • Experience with online bid management platforms • Familiarity with online media planning / buying and performance metrics • AdWords certification