Paid Social Ads Strategist

OMG was born from a desire to be ahead of the curve, using innovative and effective digital marketing strategies to exceed our clients’ goals. OMG is a leader in the dynamic field of Digital Marketing in our vertical and is seeking a Social Media Advertising Associate to join our growing team. Visit OMG https://omg.re/

Our Social Media team collaborates with the Account Management team to craft our clients’ social strategy and bring their Social Media Lead Generating Ads campaigns to life. The new hire must have experience with Facebook(Meta) Business Manager. We are looking to hire someone with experience in managing many clients at the same time, so the foundational experience to run effective social media lead generating ad campaigns is a core requirement for this role. This role is managing both paid social ads and creating content and coordinating with influencers, photographers & videographers.

Writing skills and a creative eye is a must with extreme organization and strategic social media skills. We are dedicated to making our social media team leaders in real estate marketing and if you are looking for a job with growth opportunities and one that will continuously challenge you – please apply.

About the Role:
We’re looking for a Paid Social Ads Manager to plan, execute, and optimize paid social campaigns across Meta (Facebook/Instagram) and other key platforms like TikTok, Reddit, Pinterest, LinkedIn, and Snapchat. You’ll work across multiple client accounts, managing budgets, targeting strategies, creative testing, and performance reporting.

Responsibilities:

Launch and manage paid social ad campaigns across multiple platforms: Meta, TikTok, Reddit, Pinterest, Linkedin and more.Manage and create pixels and events under Meta API and Conversion EventsMonitor campaign performance and optimize for key KPIs like CTR, CPA, ROAS, and engagement.Actively monitor campaign budgets to prevent overspending, utilizing agency toolsCollaborate with internal teams to align creative assets and messaging with campaign goals.Prepare and present performance reports and insights for internal purposes or clients.Stay current on platform updates, algorithm changes, and best practices.Contribute to campaign strategy and testing roadmaps.Ensure proper client pacing of marketing budgets utilizing in-house toolsOnline Marketing Group is an equal-opportunity employer and encourages applications from all qualified individuals.

Qualifications:

1+ year of hands-on experience running paid social ads across Meta and at least one other platform (e.g., TikTok, Reddit, Pinterest).Facebook Blueprint Certification (or Meta Media Buying certification) required.Strong working knowledge of Ads Manager, Business Manager, and social ad KPIs.Comfort working in a fast-paced, agency environment managing multiple accounts.Analytical mindset with an eye for testing, optimization, and results.Bonus points for experience in real estate or lifestyle verticals.What We Offer:

A fast-moving, creative team that supports experimentation and growth.Diverse clients and a wide range of campaign types to build your skill set.Opportunities for professional development and upskilling.Hybrid work policy, with two days in office and three at home.Salary: $45,000.00 - $65,000.00 per year

Benefits:

401(k)Dental insuranceEmployee discountHealth insurancePaid time offParental leaveProfessional development assistanceRetirement planVision insuranceSchedule:

Monday to FridaySupplemental pay types:

Bonus payAbility to commute/relocate:

New York, NY 10010: Reliably commute or planning to relocate before starting work (Required)Education:

Bachelor's (Preferred)Experience:

Social media marketing: 1 year (Required)Social media strategy: 1 year (Required)Facebook Business Manager: 1 year (Required)Social media management: 1 year (Required)Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

401(k)Dental insuranceEmployee discountHealth insurancePaid time offParental leaveProfessional development assistanceRetirement planVision insuranceEducation:

Bachelor's (Preferred)Experience:

Social media marketing: 1 year (Required)Social media strategy: 1 year (Required)Facebook Business Manager: 1 year (Required)Social media management: 1 year (Required)License/Certification:

Facebook Blueprint Certification (Required)Ability to Relocate:

New York, NY 10010: Relocate before starting work (Required)Work Location: In person