Paid Social Content Strategy Manager

About BobbieBobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. You’ll collaborate closely with growth marketing, creative, and brand teams to ensure our paid content resonates with our target audience and supports both acquisition and retention goals.What You Will AccomplishOwn the end‑to‑end paid content strategy across all performance marketing channels, ensuring creative aligns with campaign goals and platform best practices.Partner with media buyers to translate performance data into actionable insights and content briefs.Create an inventory of all Bobbie brand, UGC, and creator content and a system for managing this content on an ongoing basis, ensuring the ROI of previously produced content.Develop creative testing frameworks and messaging roadmaps to continuously optimize ad performance.Collaborate with internal and external creatives (designers, copywriters, video editors) to concept and produce high‑performing content.Analyze ad‑level performance metrics to identify trends, creative fatigue, and new opportunities.Lead content planning for product launches, seasonal campaigns, and evergreen funnels.Maintain a deep understanding of audience personas and customer journeys to inform content direction.Stay up to date with digital advertising trends, platform algorithm changes, and emerging creative formats.Own the strategic relationship with our affiliate agency, aligning affiliate content execution with broader paid marketing objectives.What We Would Like You To Have6+ years of experience in performance‑driven content strategy, with a strong focus on paid social.Proven experience working with a DTC brand; apparel or CPG category experience strongly preferred.Deep understanding of the paid media landscape (especially Meta, Tik Tok, You Tube) and how content impacts performance.Strong analytical mindset with the ability to interpret data and translate it into creative direction.Experience leading creative testing cycles and building insights‑driven content plans.Excellent communication skills and experience collaborating cross‑functionally with marketing and creative teams.Highly organized, self‑starter, comfortable in a fast‑paced, test‑and‑learn environment.Hands‑on experience using tools like Motion, Triple Whale, or similar for creative performance analysis.Background in creative production, video editing, or copywriting is a plus.Familiarity with customer segmentation and first‑party data usage in paid content strategy.You're Inspired By Our Core ValuesBe Radical – We are change makers, rule breakers and stigma shakers. We embrace the unknowns, practice humility and are a culture of learners.Deliver Ounce by Ounce – Our customers have entrusted us to feed their babies.