Paid Social Marketing Lead

A company is looking for a Paid Social Marketing Lead to drive paid social media initiatives. Key Responsibilities Lead the development and execution of paid social campaigns across various B2B platforms Optimize campaign performance through audience research, A/B testing, and metric monitoring Collaborate with cross-functional teams to align marketing strategies and produce effective assets Required Qualifications Bachelor's degree in marketing or a related field 3+ years of experience managing paid social media campaigns Deep understanding of ad platforms and their unique capabilities Proficient in A/B testing and campaign performance analysis Experience in cross-functional collaboration