Paid Social Marketing Manager

We’ll expect you to do things like these • Own and manage paid social campaigns across Meta, TikTok, Reddit, Pinterest, X and other emerging platforms • Launch and optimize campaigns focused on driving qualified traffic and engagement • Partner with content and design teams to produce high-performing ad creatives that reflect our brand and mission • Partner with the Social Media Manager on creator partnerships and a commenting strategy for social ads • Build and execute creative testing plans to maximize performance and uncover insights • Develop audience targeting strategies that reach individuals and families seeking recovery support and treatment • Monitor campaign performance and identify opportunities for optimization and scale • Report regularly on performance metrics, insights, and learnings • Collaborate with cross-functional partners including data and product to maximize campaign impact • Identify and develop partnerships with creators and influencers who share our mission. We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $735.26/month in addition to your salary ($8,823.12/yr; half of the Fair Market Value of a 2BR apartment in Madison according to rentdata.org). Able to work in an open office environment Each year, 90% of people who need addiction treatment don’t receive it. We are rapidly growing and profitable, and looking to scale our impact by helping as many people as possible find the treatment they need.