Paid Social Media Advertising Lead

Responsibilities: • Lead and scale the paid social strategy across platforms, including Meta, TikTok, Snapchat, YouTube, and emerging channels. • Develop, test, and optimize performance-driven campaigns for client acquisition and ROI. • Partner with creative teams to produce high-performing content tailored for each platform. • Implement advanced measurement strategies, including incrementality testing, lift studies, and attribution modeling. • Translate performance data into actionable insights and communicate results effectively to senior leadership.

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