Paid Social Media Manager

Location: Spokane Valley We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. While the core of this role is performance‑focused, you’ll also be expected to think holistically about the funnel—understanding how discovery, consideration, and conversion efforts work together and how paid social integrates into a broader digital ecosystem.You’ll collaborate cross‑functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns, while maintaining a strong hands‑on understanding of campaign builds, optimizations, testing, and reporting, and collaborating with ad operation support teams to ensure high‑quality execution a client‑facing contributor, you’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions.Additionally, you may support paid social efforts tied to Social Commerce initiatives (such as Tik Tok Shop and GMV Max programs), helping connect paid media activation to conversion pathways and platform‑native shopping experiences.What your day‑to‑day will look likeBuilding, launching, and managing paid social campaigns across Meta, Tik Tok, Pinterest, Reddit, Snapchat, and Linked InStructuring full‑funnel campaign architectures with a strong emphasis on performance and conversion outcomesManaging budgets, pacing, bid strategies, and spend allocation decisions to maximize efficiency and scalable growthSupporting paid social programs tied to Social Commerce initiatives (e.g., Tik Tok Ads driving to Tik Tok Shop, GMV Max‑style approaches)Performance Optimization & TestingMonitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, and revenueDesigning and executing structured A/B tests across creative, audiences, placements, and funnel stagesIterating on campaign structure, creative hooks, and audience strategies based on performance signalsDocumenting test learnings and scaling high‑performing tactics across accountsMeasurement & AnalyticsAnalyzing platform data, GA4, and attribution tools to evaluate performance and inform optimization decisionsSupporting measurement best practices including pixel tracking, CAPI where applicable, and clean campaign taggingTranslating performance data into actionable insights and clear next‑step recommendationsContributing to incrementality thinking, lift studies, attribution models (MTA/MMM exposure), and cross‑channel performance interpretationCreative & Cross‑Functional CollaborationPartnering closely with Creative teams to develop and iterate on social‑first, performance‑driven ad conceptsProviding creative feedback rooted in performance data (hooks, formats, messaging, thumbstop rate,…

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