The Paid Social Media Manager is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial responsibility, and assisting the Media and Client Service teams in managing client relationships. Leadership: • Drive paid social strategy and associated tactics to meet client’s goals, working closely with account lead(s). Communication: • Ability to consult/educate/negotiate with clients and agency partners • Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships) • Help educate client team on latest trends, best practices, technologies, etc. • 5+ years’ experience in Paid Social Media Marketing, including hands-on platform campaign management experience, preferrably in an Advertising/Marketing Agency • Experience in negotiating and constructing Social Media plans, with understanding of planning, buying and activation. • Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred.
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