Paid Social Media Specialist at Davis Ad Agency Virginia Beach, VA

A Paid Social Media Specialist with 2-3 years of experience creating performance-driven content and paid social media ads. Please note: Applicants without demonstrable experience with strategy and execution of paid social media will not be considered. Job Responsibilities: • General: • Guide overall social media efforts to elevate brand, image and awareness for all assigned clients • Collaborate with team members to integrate social media with other advertising initiatives for a holistic approach • Monitor social media trends, tools, and applications in order to recommend strategies that keep our clients ahead of the curve • Paid Ads: • Develop and execute paid social media campaign strategies that deliver against client goals and KPIs • Day-to-day management of paid social campaigns, including optimization opportunities to improve performance including: channel strategy, budget management, targeting, creative and ad copy, etc. • Summarize and communicate the status and performance of campaigns with internal teams and clients • Analyze social media performance metrics and generate reports • Content: • Plan & execute strategic social media content calendars including: post concepts, copywriting, creative direction, creative copy, etc. • Knowledge of social media platforms and their native management tools • Experience with analyzing performance metrics and results-driven optimization • Excellent copywriting skills & experience writing in multiple brand voices • Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines • Self-starter approach to work, a positive attitude, and a drive to consistently exceed objectives and contribute to the success of clients and the agency overall • Competitive pay based on experience • 401K with match • Health, dental and vision insurance • 3-weeks paid vacation to start • Paid holidays • Bonus birthday day off Apply Now

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