Paid Social Media Specialist

Open position in all Coegi office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home The Social Media Specialist is responsible for the implementation, management and optimization of paid social campaigns at Coegi. Campaign Management & Optimization • Monitors activation, pacing, and performance of campaign portfolio across all paid social platforms • Reviews the status and performance of campaigns with the Social Media Manager on a regular basis • Creates performance reports for clients across all paid campaigns and social platforms • Actively participates in training across multiple platforms • Provides performance reporting, social media expertise, and research for the Client • Engagement team on new business calls and client presentations • Creates content strategies to promote the external marketing of Coegi, such as timely blogs and white papers • Develop strategies and POVs for clients during the planning and RFP process • Evaluates and executes the implementation of emerging technology platforms in conjunction with the Director of Social Operations Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Must be a self-starter who takes personal responsibility for education in relevant digital marketing • Must have experience with social media marketing on the following platforms: Facebook, • Instagram, (X) Twitter, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, and Nextdoor • Must have familiarity and experience with implementing tracking pixels • Must be able to multi-task, be detail-oriented, organized, and analytical • Experience with both direct-response and brand marketing • Exceptional verbal and written communication skills, including client-facing presentation and reporting • Superior skills with computers, specifically Excel and/or other software to leverage statistical analysis • Ability to problem solve and think creatively to overcome obstacles • Able to work within a team environment while handling multiple projects with deadlines • Demonstrated experience managing client relationships or accounts, including regular communication and expectation management • Experience coordinating projects across multiple stakeholders using project management tools (e.g., Asana, Monday.com, Trello, or similar) • Ability to develop and present clear, client-ready reporting and strategic recommendations • Strong organizational skills with the ability to manage competing priorities across multiple accounts simultaneously • At least one year of experience; experience in a client-facing or account management role is a plus