Paid Social Media Specialist

PCG Digital is looking for its next Paid Social Media Specialist to join their growing team. This person will be responsible for creating Paid Social Media advertising on the Meta platforms for their automotive clients. The preferred candidate has proficient knowledge in the Meta Business Suite as it relates to creating social media campaigns in Facebook Ads Manager, an understanding of Facebook and Google Analytics (Universal and Google Analytics 4) tracking capabilities, experience in automation platforms like Fluency, experience in digital marketing for automotive, and previous experience handling multiple clients/projects simultaneously.Position ResponsibilitiesCreate, manage, and optimize social media campaigns according to clients’ business goalsManage up to 45 accounts daily to ensure successful performanceOngoing self-education with all social platforms and social advertising best practicesRegular client communication on strategy and performance with the Director and Account ManagersLaunching campaigns and new accounts via FluencyTeam coordination and collaboration with different departments, including SEO, SEM, and Content, to develop new strategies for each clientOwn performance of all accounts, with daily deep dives into Meta Business Suite and GA4 to ensure account/client successBuild monthly strategies for each client based on their inventory, business goals, tracking capabilities, and budgetsSpeak directly to clients on reporting and strategy calls monthlyPosition Requirements 3+ years of social media advertising for Automotive, specifically Facebook and Instagram3+ years creating social media campaigns directly in Facebook Ads Manager3+ years managing multiple social media client accountsExperience running paid social media campaigns within Automotive Tier 1 OEM programsExcellent analytical and writing skillsProficient in GA4Proficient in Meta Business SuiteTeam player and problem solverNice to HaveTik Tok advertising experienceExperience in the Click Up task management systemExperience in the Fluency Automation platform * Do not apply to this role if you do not have direct experience running paid social media advertising for tier 3 automotive clients*#J-18808-Ljbffr