Paid Social Sr. Strategist

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways. A day in the life : The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business. Responsibilities : • Own strategy on 3-5 accounts OR $20k MRR minimum • Lead and manage paid advertising strategy and initiatives to achieve success • Spearhead strategic conversations with client and own the paid social client relationship • Tactfully direct and hold your account teams accountable while maintaining a positive environment • Lead and facilitate strategic decision making and pivots • Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments • Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed • Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts • Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge • Contribute to the development and growth of the paid advertising department where applicable • Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline • Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify • Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount.