Paid Social Strategist

TriMark Digital is looking for a curious, data-driven, and creative Paid Social Strategist to join our performance marketing team. In this role, you’ll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You’ll work across today’s leading social advertising platforms to build scalable campaigns, uncover insights from performance data, and continuously test new ideas that improve results. If you enjoy blending analytics, strategy, creative testing, and emerging platform capabilities, this role is for you.

Roles & Responsibilities

Plan, build, and manage paid social campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, X/Twitter, Pinterest, TikTok, Reddit and emerging channelsDevelop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growthStructure campaigns using modern best practices such as advantage campaigns, algorithm-friendly account structures, and smart budget allocationConduct audience research, competitor analysis, and platform benchmarking to inform targeting and campaign strategyBuild and execute structured testing roadmaps, including creative testing, audience testing, and landing page testingManage creative testing frameworks to identify high-performing messaging, visuals, and formatsCollaborate with creative teams to develop thumb-stopping ad creative and conversion-focused messagingOptimize campaigns toward CPA, CPL, ROAS, LTV, and other performance metrics aligned with client goalsLeverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scaleImplement and monitor privacy-safe tracking solutions including pixels, Conversion APIs, and server-side tracking where applicableAnalyze performance data and provide clear insights and actionable recommendationsCreate reporting dashboards and performance summaries for internal teams and clientsCommunicate campaign strategy, results, and optimization plans clearly and confidently.

Professional Skills & Qualifications

Bachelor’s degree (BS/BA) in marketing, analytics, business, or a related field (or equivalent experience) 3+ years of hands-on experience managing paid social campaigns in platforms like Meta Ads Manager and LinkedIn Campaign ManagerStrong understanding of paid social performance metrics, campaign optimization strategies, and full-funnel marketingExperience building campaigns focused on lead generation, e-commerce performance, or conversion-driven marketingFamiliarity with modern attribution models and cross-channel measurementProficiency in Excel, Google Sheets, or data visualization tools for performance analysis and reporting