Paid Social Strategist

The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. • Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks • Work cross-functionally with product, UX, and the rest of the marketing organization • Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations • Provide thought leadership to help identify new opportunities and other emerging advertising platforms • Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring • Provide support for additional marketing channels as needed for promotional and seasonal campaigns • Strategize with sales teams for effective launches to customer campaigns • Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks. • 2-3 years in social media marketing with a focus on paid social campaigns. • Bachelor’s degree required preferably in Marketing of Communications • Strong analytical skills with competency in speaking to metrics across multiple reporting systems. Hearst Newspapers is the operating group responsible for Hearst’s newspapers, local digital marketing services businesses and directories.