March 20, 2026

Paid Social Strategist

Hearst Newspapers San Antonio, Texas

The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. • Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks • Work cross-functionally with product, UX, and the rest of the marketing organization • Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations • Provide thought leadership to help identify new opportunities and other emerging advertising platforms • Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring • Provide support for additional marketing channels as needed for promotional and seasonal campaigns • Strategize with sales teams for effective launches to customer campaigns • Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks. What will it take to be successful? • 2-3 years in social media marketing with a focus on paid social campaigns. Please do not use this email address to inquire about the status of applications.

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