Paid Social Strategist

The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and InstagramUnderstand key tracking components and set up for attribution on campaignsDetermine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention.Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risksWork cross-functionally with product, UX, and the rest of the marketing organizationUse measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operationsProvide thought leadership to help identify new opportunities and other emerging advertising platformsWork with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoringProvide support for additional marketing channels as needed for promotional and seasonal campaignsStrategize with sales teams for effective launches to customer campaignsWork directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks.Presenting to stakeholders around new innovations and campaign statuses. What will it take to be successful? About Hearst Please do not use this email address to inquire about the status of applications.