Paid Social Strategist/ Influencer Marketing

Full-time Our Influencer Marketing Paid Social Strategist (IM-PS) owns the paid social amplification of influencer marketing campaigns. • Traffic, launch, and manage influencer-driven paid social ad campaigns across platforms such as Meta, TikTok, YouTube and LinkedIn • Monitor live campaigns, optimizing performance to achieve KPIs and budget pacing goals • Partner with account teams to align paid social execution with influencer campaign strategy • Generate performance reports with insights on how paid amplification impacted campaign outcomes • Collaborate with team members to prepare reporting decks with actionable insights, provide updates to teams • Stay current on paid social ad formats, platform updates, and best practices for boosting creator content • 1–3 years of experience in developing data-driven social media strategies and managing paid social campaigns • Proficiency using tools such as Meta Ads Manager, TikTok Ads Manager, and other social ad platforms • Experience creating and implementing custom audiences, events, and pixels on social ad campaigns • Strong organizational skills, detail-oriented with a commitment to accuracy and quality • Ability to analyze performance data and make recommendations for optimization • Comfortable managing multiple campaigns simultaneously in a fast-paced environment • Proficiency with Excel and reporting dashboards • Self-motivated and proactive with the ability to work independently and as part of a team Original job Paid Social Strategist/ Influencer Marketing posted on GrabJobs ©.