Part-Time Digital Marketing Specialist (IN-OFFICE) – SEO, Google Ads & Lead Generation

Job Description

Eagle Construction & Engineering LLC is looking for a part-time, in-office Digital Marketing Specialist to manage our website, improve SEO, run paid ads, and generate high-quality leads. **Construction and Civil Engineering advertising experience is a must**

This is a hands-on role for someone who can both plan and execute marketing strategies that directly impact business growth.

We are a San Diego-based construction and engineering company specializing in residential, commercial, and civil projects.

Schedule & Location

Part-Time (10–20 hours/week)
In-Office Required – San Diego (Rancho Bernardo area)
Flexible schedule, but must be consistent and reliable

Responsibilities

Website & SEO

Manage and update our WordPress website
Improve SEO (keywords, structure, page speed, rankings)
Create and optimize landing pages for lead generation
Writing articles and blogs

Paid Ads (High Priority)

Set up and manage Google Ads campaigns (primary focus)
Optimize campaigns for conversions and ROI
Manage Meta ads (Facebook/Instagram) if needed

Content & Branding

Create and update website content (service pages, blogs)
Develop marketing content (photos, posts, basic videos)
Maintain consistent branding across platforms

Lead Generation & Systems

Improve lead funnels and conversion rates
Implement tracking (calls, forms, analytics)
Assist with CRM setup and follow-up systems

Requirements

Experience with WordPress (required)
Strong understanding of SEO
Proven experience managing Google Ads campaigns
Familiar with:
Google Analytics
Google Search Console
SEO tools
Ability to work in-office and collaborate directly with the team
Results-driven mindset (not just posting content)
Experience in construction, engineering, or local service marketing

Preferred (Bonus)

Experience with CRM systems
Basic video editing / ad creative skills
Conversion rate optimization experience

Compensation

$20 – $35/hour (depending on experience)
Performance bonuses based on lead generation and results

How to Apply

Please submit:

Resume
Portfolio or examples of past work
Brief description of:
Campaigns you’ve managed
Results (leads, ROI, rankings, etc.)

Job Type: Part-time

Pay: $20.00 - $33.00 per hour

Benefits:

Flexible schedule

Work Location: In person