Part-Time Digital Marketing Specialist – Social Media & Paid Advertising

About Amigo Discount

Amigo Discount is a large local discount retail store offering clothing, shoes, home goods, kitchenware, electronics, and liquidation merchandise at affordable prices.

We are seeking a creative and results-driven Digital Marketing Specialist who can independently manage social media content, paid advertising campaigns, and local customer acquisition.

Our primary goal is to increase in-store traffic and sales.

Responsibilities

Plan, launch, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager.Create and manage local Google Ads campaigns.Manage and optimize our Google Business Profile.Create engaging TikTok videos, Instagram Reels, and Facebook content featuring new arrivals, discounts, and store promotions.Develop weekly marketing campaigns to attract customers from Sacramento and surrounding communities.Coordinate with store staff to identify products and deals to promote.Track campaign budgets, leads, customer visits, promotional redemptions, and sales.Provide weekly performance reports and recommendations.Required Qualifications

At least 1 year of hands-on experience with Meta Ads Manager or Google Ads, with practical knowledge of both platforms.Experience creating and editing short-form videos.Understanding of local business advertising and audience targeting.Ability to analyze campaign performance and manage budgets.Strong organizational skills and ability to work independently.Availability for regular in-store content creation.Preferred Qualifications

Previous marketing experience with retail stores, liquidation businesses, thrift stores, or other local businesses.Familiarity with Google Business Profile and local SEO.Experience using Canva, CapCut, and advertising analytics tools.Marketing, Business, or Communications students with proven advertising experience are welcome.To Apply

Please submit your resume along with:

Links to social media accounts or videos you have created.An example of a Meta Ads or Google Ads campaign you personally managed.The approximate advertising budget and measurable results from that campaign.A brief explanation of how you would attract more local shoppers to a discount retail store.We are looking for someone who can drive measurable store traffic and sales—not just increase followers or views.

Pay: $20.00 - $30.00 per hour

Expected hours: 10.0 – 20.0 per week

Benefits:

Flexible scheduleWork Location: Hybrid remote in Sacramento, CA 95826