Part-Time Digital Marketing Strategist (Google Ads & Local SEO)

Instead, we are seeking thoughtful, strategic oversight to ensure our digital marketing efforts are appropriately tuned to our size, local market, and long-term vision. This is a steady, long-term role ideal for an experienced professional who values meaningful work, autonomy, and sustainable strategy over agency volume. The right candidate will help us: • Audit and organize existing Google Ads and Google Analytics accounts • Ensure accurate conversion tracking and reporting • Optimize paid campaigns for local lead quality and efficiency • Provide measured, appropriate campaign management as needed • Strengthen local SEO presence in our primary service area • Offer strategic guidance on digital visibility without overbuilding • Help maintain a digital marketing system that is steady, right-sized, and aligned with practice capacity Local SEO • Strengthen visibility in our primary geographic market • Advise on on-page SEO improvements and keyword focus • Monitor search performance and local presence Ideal Candidate • Strategic and systems-oriented • Comfortable working with modest, well-managed budgets • Interested in long-term collaboration rather than short-term scaling • Values thoughtful growth over aggressive expansion • Able to both design strategy and execute implementation

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