Part-Time Marketing & Brand Specialist

Overview

We are seeking a dynamic and energetic Part-Time Marketing & Brand Specialist to join our Construction team! In this role, you will be at the forefront of shaping and amplifying our brand presence across multiple channels. Your strategic mindset and creative flair will drive impactful marketing campaigns, elevate our brand identity, and connect with diverse audiences. This position offers an exciting opportunity to develop your skills in digital marketing, market research, and brand management while contributing to our growth and success.

Duties

Develop and execute multichannel marketing strategies that align with brand goals and target audiences.
Manage social media platforms by creating engaging content, scheduling posts, analyzing engagement metrics, and fostering community interaction.
Conduct market research using tools like Nielsen data to identify trends, customer preferences, and competitive insights.
Oversee product management tasks including product launches, updates, and promotional campaigns to maximize visibility and sales.
Collaborate with cross-functional teams on branding initiatives to ensure consistent messaging across all touchpoints.
Support public relations efforts by drafting press releases, coordinating media outreach, and managing brand reputation online.
Utilize Adobe Creative Suite to design compelling visuals for digital campaigns, social media content, and promotional materials.

Skills

Proven experience in social media management and digital marketing strategies.
Strong analysis skills with the ability to interpret data from Nielsen reports, market research, and campaign performance metrics.
Knowledge of e-commerce platforms and B2B marketing practices to expand reach and drive sales.
Expertise in branding principles, strategic planning, and multichannel marketing approaches.
Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for content creation.
Excellent communication skills for public relations activities and team collaboration.
Budgeting experience to allocate resources effectively across various marketing initiatives. Join us as a Part-Time Marketing & Brand Specialist to unleash your creativity, sharpen your strategic thinking, and make a tangible impact on our brand’s growth! We’re committed to supporting your professional development while offering a vibrant environment where your ideas can thrive.

Work Location: Hybrid remote in Lexington, KY 40503