Part-Time Marketing Coordinator

About Us

Shear Ego International School of Hair Design is a growing cosmetology school focused on helping students build successful careers in the beauty industry. We are looking for a creative, motivated, and experienced marketing professional to help grow our brand presence, strengthen community relationships, and support enrollment growth through consistent marketing efforts and local outreach.

Position Overview

We are seeking a Part-Time Marketing Coordinator who can take ownership of our day-to-day marketing efforts and help elevate our school’s online and local presence. This position is ideal for someone who is creative, organized, experienced in digital marketing, and able to manage multiple projects independently.

This role will focus heavily on social media management, digital marketing, website management, content creation, and community outreach. The ideal candidate understands how to create engaging content, keep marketing current in real time, and maintain a strong and professional online presence for the school.

This position is currently part-time (25–30 hours per week), with strong potential to transition into a full-time role in the future based on performance and the continued growth of the school. Recent College grads encouraged to apply!

Responsibilities

Manage and create daily content for TikTok, Instagram, Facebook, YouTube, and other social media platforms
Capture and post real-time content from inside the school, student work, events, and daily activities
Update, maintain, and manage the school website, ensuring content stays current, accurate, and visually appealing
Make website updates in real time for promotions, events, program information, and announcements
Assist with SEO, PPC campaigns, and overall website optimization
Create and send monthly email newsletters and marketing campaigns
Help grow and maintain relationships with local high schools, guidance counselors, and community organizations
Assist with marketing promotions, advertising campaigns, and brand awareness initiatives
Track engagement and marketing performance metrics
Collaborate with the admissions team to support enrollment goals and initiatives
Assist with additional marketing-related projects as assigned

Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or related field required
Previous professional marketing experience
Experience managing social media platforms for a business, school or brand
Experience with website management and updates required
Knowledge of SEO, PPC, email marketing, and digital advertising
Strong content creation and communication skills
Experience with Canva, Adobe Creative Suite, or similar design tools
Highly organized with the ability to multitask and work independently
Comfortable working in a fast-paced, creative environment

What We’re Looking For

We are looking for someone who is professional, creative, dependable, and excited about helping grow a local brand. Experience specifically in the beauty school industry is not required but a plus. We value strong marketing skills, creativity, adaptability, and someone who can quickly learn our culture and connect with our audience.

Compensation

$20-$23 Per Hour

Pay: $20.00 - $23.00 per hour

Benefits:

401(k)
Employee discount
Flexible schedule
Health insurance
Paid time off

Work Location: In person