Part-Time Social Media Marketing Coordinator

Marketing PositionFredericksburg Main Street is a 501(c)(3) nonprofit organization established in 2013 to revitalize and enrich the historic downtown of Fredericksburg, Virginia. As a nationally accredited program by Main Street America and Virginia Main Street, we're dedicated to building a vibrant community and driving economic growth. Fredericksburg Main Street is the nonprofit behind 40+ annual Downtown events, including favorites like First Friday Sip & Strolls, Treats on the Streets, and the signature A Downtown Affair seven-course al fresco dinner party. Through strategic marketing, public space enhancements, business engagement initiatives, and community events, Fredericksburg Main Street creates a thriving and welcoming environment for residents and visitors while preserving the district's heritage and embracing future opportunities.We're looking for an outgoing self-starter who enjoys storytelling, content creation, and actively engaging with the community.If you're looking to hone your digital communication and content development skills while making a lasting impact on our historic downtown - all while maintaining flexibility for your other interests and priorities - keep reading!Role DescriptionContent Strategy & ManagementDevelop and manage a monthly content calendar across social media platforms (Instagram, Facebook, TikTok, Threads)Plan content aligned with events, promotions, and organizational prioritiesEnsure consistent brand voice and messaging across all channelsContent CreationFilm, edit, and publish short-form video and photo contentCapture content at downtown events, businesses, and activationsWrite engaging captions and incorporate trends where appropriateEmail & Text MarketingCreate and send a biweekly email newsletterDevelop and manage text message marketing campaignsTrack performance and optimize content based on engagementWebsite ContentUpdate website content, including event pages, blog posts, and landing pagesEnsure accuracy of event listings and promotional informationAnalytics & ReportingMonitor social media and email performance metricsProvide insights and recommendations to improve engagement and reachQualificationsExperience managing social media accounts for a business or organizationStrong skills in content creation (video editing, photography, caption writing)Familiarity with platforms like Instagram, Facebook, TikTok, and email marketing toolsHighly organized with the ability to manage multiple projectsComfortable working independently and meeting deadlinesAvailability to attend and capture content during occasional evenings and weekendsPreferred Skills (Not Required)Experience with Canva, Adobe Creative Suite, or similar toolsBasic website editing experience (WordPress)Knowledge of social media trends and analytics toolsKnowledge of Buffer or similar social media scheduling toolsWhat Success Looks Like in This RoleConsistent, high-quality content that reflects the energy of downtownIncreased engagement and reach across social media platformsWell-executed email campaigns with strong open and click ratesTimely and accurate website updatesStrong visual storytelling that encourages people to visit and explore downtownPay:$15.00 - $18.00 per hourBenefits:Flexible schedulePaid time offWork Location:In person