This position is responsible for executing Local Store Marketing (LSM) planning for assigned territory and developing, recommending, and implementing marketing and Brand strategies to increase sales in assigned territory. Accountable for clearly developing the brand’s marketing plan for assigned territory including the marketing of new products and communicating plans’ advertising and public relations initiatives. Plans, develops, recommends, and is accountable for the budget for stores’ involvement in community events. Attends marketing events as a representative of Whataburger to further deepen and develop store’s connection to the community. • Negotiates contracts with and oversees the work of any third-party advertising or marketing vendors used in assigned territory.
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