Partner Marketing Program Manager

How You’ll Find Success • Program mindset: You think in systems and frameworks, building replicable programs rather than one-off initiatives • Partner ecosystem fluency: Deep understanding of how different partner types (SIs, resellers, hyperscalers, ISVs) go to market and what they need to succeed • Marketing utility player: Comfortable across multiple marketing disciplines—content, campaigns, events, digital, enablement—and able to create resources that work across channels • Strategic orchestration: Ability to coordinate complex, multi-stakeholder initiatives and ensure alignment across partner teams, regional marketing, product marketing, and sales • Scalability focus: Natural ability to identify what can be templated, packaged, and distributed at scale versus what requires customization • Data-informed decision making: Use performance metrics and partner feedback to continuously optimize program effectiveness and demonstrate ROI • As a member of our global marketing organization, you will join a diverse and inclusive community that values the voice of each individual • You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness • Your responsibilities will include building the marketing infrastructure that enables our entire partner ecosystem to drive demand and revenue at scale • You'll gain deep expertise in partner ecosystem dynamics and scalable marketing operations—skills that are increasingly valuable as companies shift toward ecosystem-led growth • You'll develop your ability to influence without authority, driving alignment across a matrixed organization and becoming a trusted advisor to partner and marketing leadership Things You’ll Do • Lead Partner Marketing Program Development • Create partner marketing playbooks and how-to guides for different partner types, industries, and use cases to support execution at scale • Design integrated partner marketing programs that support key product lines, customer segments, and partner initiatives • Serve as a central program lead, coordinating efforts across partner marketing, integrated marketing, field marketing, and other key teams • Build Scalable Partner Marketing Programs • Create partner event kits with booth materials, demo scripts, presentation templates, and promotional items for local deployment • Develop campaign-in-a-box programs with pre-built emails, landing pages, social content, and audience targeting guidance • Design turnkey webinar and workshop programs with presentation decks, speaker guides, and follow-up sequences • Develop and maintain a centralized partner marketing resource library in Highspot • Drive Cross-Functional Collaboration and Alignment • Partner with regional marketers across LATAM, North America, EMEA, and APJ to ensure programs are adaptable for local execution • Align with partner operations on systems, processes, and measurement frameworks. Our Team’s Favorite Perks and Benefits • Opportunity to play a key role in expanding Qualtrics' presence in the North American market • Work with a dynamic, global team that values innovation and strategic thinking • Competitive compensation and professional development opportunities • Chance to work with cutting-edge experience management technology For the rest of the week, work where you want, owning the integration of work and life.