The Partnership Marketing Coordinator is a key position on the Corporate Partnership team of the Detroit Lions. The role is responsible for the support and execution of annual sponsorship agreements generated by the Detroit Lions Corporate Partnerships Sales team. This position will manage day-to-day sponsorship activation to ensure all agreements are fulfilled while providing excellent customer service to corporate partners.
ESSENTIAL FUNCTIONS (including, But Not Limited To)
The Partnership Marketing Coordinator position will have daily responsibilities including, without limitation, the following:
Act as a key contact with assigned partners (clients), autonomously overseeing day-to-day relationships between partners and the organizationWork with partners to identify clear and measurable business objectives specific to their goals and “why” a relationship with the Detroit Lions matters for the partner(s) in the marketplaceDevelop and execute partnership activation plans that most effectively leverage our assets and capabilities, builds our partners’ business and delivers on their objectivesManage clients CRM entries in coordination with sales counterpart to ensure information is accurate, deliverables are tracked and fulfilled, and account information is up to date at all timesTrack all account inventory across all mediums, including in-stadium, print, radio, television, digital and game-day activation, while providing continual status-update communications to the Partnership Marketing and Sales team(s)Attend client meetings and present corporate sponsorship upsell and renewals opportunities (in concert with Sales counterpart)Work with Solutions department to develop new sellable marketing assets, community programs, team initiatives and digital platforms that can be used to monetize businessResponsible for incorporating appropriate data and market research into sponsorship proposals and partner recapsCreate and present partner recaps following key initiatives, mid-season and post-season to tell the story of our partnership, and share value delivery and key insightsProvide insights to the Sales team as part of the renewal process to ensure high renewal rates while maximizing partner’s investment dollarsNatural ability to develop a strong rapport and establish long-term relationships with partners, partnership sales team and other critical departmentsGame day and event responsibilities include activation setup, entertaining clients and fulfilling sponsorship contract obligationsEvent planning, production, and execution for partner-sponsored events and/or meetingsWork with NFL sponsorship colleagues sharing ideas and industry news
Nonessential Functions
Utilizing and providing excellent interpersonal and service skills to build and develop mutually beneficial relationships with partnersMaintain professionalism when communicating with internal and external contactsChampion corporate sponsor objectivesKeep an appropriate level of knowledge of Microsoft Office and web tools and software being usedMust be motivated, reliable, and able to work independently and as part of a teamHave a strong desire to always “make things better”Must be accurate and efficient with the ability to meet deadlinesMust be detail oriented with strong organizational skillsWill keep appropriate information confidentialWill accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing
Qualifications/Requirements
Bachelor’s degree requiredAt least two years of successful sponsorship fulfillment experience with a major league professional sports team or high profile entertainment/agency entity, while working in a competitive sales environmentExperience formulating marketing plans and promotions from development to executionMinimum computer aptitude required: Microsoft Word, Excel, PowerPoint, OutlookExcellent writing and verbal communication skillsStrong organizational and time management skillsHigh desire for continual improvement and possession of a growth mindsetAble to work extended hours including games and events in the evening and on weekendsDemonstrates an ability to work independently and to be self-motivatedExceptional problem solving and multi-tasking skillsComfortable working in a sales environment and having basic negotiation discussionsA valid Driver’s License and a good driving recordMay require work out of both Ford Field in Detroit, MI and the Meijer Performance Center in Allen Park, MIAttention to detail and ability to thrive in a deadline driven environmentYou may use AI as a tool in creating your application, but this role is powered by human talent—your judgment, experience, and character are integral. Please let your personal talent shine
Create a free account to keep reading — and to apply.
Create My Free AccountYou're just 60 seconds away from your new Creativeloft account.