June 6, 2026

Partnership Marketing Coordinator Detroit, MI 48226

Detroit Lions Detroit, Michigan

The Partnership Marketing Coordinator is a key position on the Corporate Partnership team of the Detroit Lions. ESSENTIAL FUNCTIONS (including, But Not Limited To) Act as a key contact with assigned partners (clients), autonomously overseeing day-to-day relationships between partners and the organizationWork with partners to identify clear and measurable business objectives specific to their goals and “why” a relationship with the Detroit Lions matters for the partner(s) in the marketplaceDevelop and execute partnership activation plans that most effectively leverage our assets and capabilities, builds our partners’ business and delivers on their objectivesManage clients CRM entries in coordination with sales counterpart to ensure information is accurate, deliverables are tracked and fulfilled, and account information is up to date at all timesTrack all account inventory across all mediums, including in-stadium, print, radio, television, digital and game-day activation, while providing continual status-update communications to the Partnership Marketing and Sales team(s)Attend client meetings and present corporate sponsorship upsell and renewals opportunities (in concert with Sales counterpart)Work with Solutions department to develop new sellable marketing assets, community programs, team initiatives and digital platforms that can be used to monetize businessResponsible for incorporating appropriate data and market research into sponsorship proposals and partner recapsCreate and present partner recaps following key initiatives, mid-season and post-season to tell the story of our partnership, and share value delivery and key insightsProvide insights to the Sales team as part of the renewal process to ensure high renewal rates while maximizing partner’s investment dollarsNatural ability to develop a strong rapport and establish long-term relationships with partners, partnership sales team and other critical departmentsGame day and event responsibilities include activation setup, entertaining clients and fulfilling sponsorship contract obligationsEvent planning, production, and execution for partner-sponsored events and/or meetingsWork with NFL sponsorship colleagues sharing ideas and industry news Nonessential Functions Utilizing and providing excellent interpersonal and service skills to build and develop mutually beneficial relationships with partnersMaintain professionalism when communicating with internal and external contactsChampion corporate sponsor objectivesKeep an appropriate level of knowledge of Microsoft Office and web tools and software being usedMust be motivated, reliable, and able to work independently and as part of a teamHave a strong desire to always “make things better”Must be accurate and efficient with the ability to meet deadlinesMust be detail oriented with strong organizational skillsWill keep appropriate information confidentialWill accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position.

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