Performance Ads Specialist - Google Shopping Ads

About the Role

The Performance Ads Specialist - Google Shopping Ads will sit within the CPG Advertising Operations Team, fully dedicated to enabling Uber's Offsite Ad offerings via Google Merchant Center. This position requires comfort working in a fast-paced environment, proactive ownership of CPG and SMB advertising accounts, and a deep understanding of Offsite media models. We are looking for candidates who are ready to roll up their sleeves, dive headfirst into ambiguous situations, and lead with a data-driven approach to drive performance at scale.

What You'll Do
• Cross-Functional Collaboration: Work closely with Product Operations, Engineering, Technical Operations, and GTM teams to enable and scale Google Shopping Ads across all Advertising business lines
• Expansion & Strategy: Own campaign management and operational process development for additional Offsite Media opportunities - including, but not limited to Meta, TikTok, and YouTube
• Feed & Account Integrity: Monitor product feed health and account statuses. Proactively identify and resolve disapprovals or price/availability mismatches, taking the lead in troubleshooting technical hurdles with Uber's engineering teams
• Creative Optimization: Continuous optimization of campaigns and Offsite media offerings; enriching item titles and descriptions to ensure Uber's offsite listings remain highly competitive
• Data-Driven Insights: Utilize performance reporting and analytics to understand how external traffic drives conversion and GMV back to the Uber app/site
• Innovation & Testing: Collaborate on brand strategies, A/B testing, and innovative product enhancements with internal and external stakeholders to stay ahead of retail media trends
• Campaign Strategy & Execution: Design and manage Performance Max (PMax) and Standard Shopping campaigns dedicated to offsite conversion
• First-Party Data Integration: Work with our data teams to utilize our platform's audience signals for enhanced targeting and RLSAs (Remarketing Lists for Search Ads)
• Feed Optimization: Transform raw product data into high-performance feeds using internal catalog tools and manual supplement feeds to improve "Quality Score" + CTR
• Performance Analysis: Monitor and report on key metrics including ROAS, iROAS (Incremental ROAS), CPA, and Share of Voice
• Stakeholder Collaboration: Act as the technical subject matter expert for our Sales and Account Management teams when pitching offsite capabilities to top-tier brand partners

Basic Qualifications
• 3+ years of experience in advertising operations, performance ads, or related operational roles
• 1+ years of experience working with Google Shopping Ads within Google Merchant Center (GMC)
• Bachelor's Degree

Preferred Qualifications
• Previous experience working with complex and dynamic product catalogs. Familiarity with how to work cross-functionally with various stakeholders to investigate, troubleshoot and evolve shopper experiences on the UberEats app
• Strong understanding of how product feeds are pulled and being comfortable working in technical settings. Does not shy away from working closely with Product/Engineering teams to troubleshoot bugs or escalate platform issuesThe ability to build processes and SOPs from scratch. Having a deep understanding of different client KPIs and ability to explain different attribution models

For Chicago, IL-based roles: The base salary range for this role is USD$95,500 per year - USD$106,250 per year. For New York, NY-based roles: The base salary range for this role is USD$106,000 per year - USD$118,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$106,000 per year - USD$118,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.