Performance Advertising Specialist

Job Title: Performance Media Manager Job Overview: This individual will be directly responsible for the oversight and performance of paid social and paid search advertising. They will be a leader within the performance media team to deliver best-in-class strategy of paid advertising. The role will work on recommending smart solutions to marketing challenges, developing campaign strategies, overseeing optimization efforts, and analyzing media campaigns top-to-bottom across multiple ad platforms and media channels. • Day-to-day oversight of execution and performance of paid social and paid search campaigns • Develop paid social and paid search campaign strategies that align across agency teams for a holistic marketing approach • Summarize and communicate the status of all campaigns with appropriate internal and external contacts Key Responsibilities: • Lead the management of ongoing campaign optimization efforts including but not limited to bidding strategies, budget management, keyword research, ad copy, etc.