Performance Coordinator - Advertising - (REMOTE)

Essential Duties & Responsibilities: Social Media Content Management Create and publish content across social media channels Schedule campaigns to optimize engagement Craft targeted audiences for paid social media initiatives Monitor social media activity and engage with audience Format and upload content, such as blog posts to appropriate platforms Ensure consistent branding and messaging across all materials Maintain organized digital assets Create new visibility and awareness through social media platforms, targeting key potential new customers (such as payors, ACOs, physicians, etc.) Track competitor digital presence and identify opportunities Digital Engagement Support Develop content for, place and track paid search campaigns Monitor our Google Analytics and report trends and opportunities Work with Customer Engagement and Product team on SEO-related changes to our public website Email Marketing Build email campaigns within marketing automation tools; Schedule deployment according to marketing calendar when necessary Assist with list management and segmentation Analytics and Reporting Compile comprehensive reports from all marketing platforms Track and measure performance metrics for content, digital advertising, paid and organic search, social media and email campaigns Provide insight to improve marketing effectiveness Present data in clear, actionable formats Working Conditions: Standard office conditions Required Education (must have): Associates degree in Marketing or Communications Desired Education (nice to have): Bachelors degree in Marketing or Communications Required Licensing (must have): MA Health Enrollment (required if licensed in Massachusetts): No, this is not required for the job. Desired Experience (nice to have): 1 year experience creating marketing tactics, social media awareness, visibility to product delivery Required Knowledge, Skills & Abilities (must have): Proficient with basic digital marketing tools Proficient navigating social media platforms, placing paid campaigns and delivering content Proficient in digital media marketing principles Effective written and verbal communication Ability to work collaboratively in a team environment as well as productively independently as this is a fully remote position with very limited travel required on-site Self-motivated with a proactive approach to problem solving Goal oriented Required Language (must have): #J-18808-Ljbffr Commonwealth Care Alliance