Performance Creative Strategist

Our customer is the maker of the world's first carbon fiber performance insole trusted by 600+ professional and collegiate sports programs, Olympians, and hundreds of thousands of athletes striving to improve performance and recovery.

As the company continues to scale its direct-to-consumer business beyond a $45M+ run rate, they are expanding into additional recovery and footwear products including clogs and slides while investing heavily in creative performance marketing across Meta and TikTok.

The company operates with a lean, fast-moving, highly collaborative culture where creative execution, testing velocity, and performance insights directly impact business growth.

About the Position
We are seeking a Performance Creative Strategist to help drive scalable direct-response creative across Meta and TikTok advertising channels. This role will work closely with the VP of Marketing and Director of Content to develop high-performing creative concepts rooted in biomechanics, athlete performance stories, recovery insights, and real customer outcomes.

This position owns the creative testing roadmap, angle development, creative briefing process, and post-launch performance analysis. The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and external agencies to ensure creative execution aligns with performance goals and brand standards.

This is a hybrid role based in Milford, Connecticut with in-office collaboration required Tuesday through Thursday.

Key responsibilities include:

Build and maintain a living "angle library" including hooks, objections, athlete insights, reviews, and creative concepts

Develop and manage a weekly creative testing roadmap with 5–10 new concepts per week

Write detailed creative briefs and storyboard concepts for editors and creators

Provide detailed creative direction and frame-level feedback on video content and ad variations

Collaborate with internal content teams, freelancers, athlete talent, and external agencies

Manage external creative agency relationships including briefing, review, feedback, and performance alignment

Analyze Meta and TikTok ad performance data to identify winning concepts and iterate quickly

Lead post-launch reviews and creative post-mortems to improve future testing and campaign performance

Support rapid concept iteration and scaling of winning ads across paid social channels

Qualifications


3–5+ years of experience in DTC creative strategy, performance marketing, or direct-response advertising

Strong understanding of Meta and TikTok creative best practices

Experience building and testing creative concepts tied to performance marketing outcomes

Ability to independently develop hooks, messaging angles, and creative hypotheses

Strong direct-response marketing understanding including hook, problem, mechanism, proof, and CTA structure

Exceptional attention to detail across pacing, text overlays, timing, and creative execution

Strong communication and briefing skills with the ability to guide editors and creators independently

Comfortable operating in a fast-paced, high-output startup or growth-stage environment

Experience reviewing creative performance metrics and translating insights into future concepts

Ability to manage multiple creative projects and stakeholders simultaneously

Experience
Preferred candidate backgrounds may include:

DTC ecommerce brands

Performance sports or athletic brands

Supplements, wellness, or fitness products

Consumer health or recovery products

Paid social creative strategy

Creator-led ecommerce or UGC environments

Creative testing and scaling systems

Preferred experience includes:

Working with athlete-focused UGC or creator campaigns

Science-backed or performance-based product marketing

Building creative testing systems from scratch

Hands-on experience with media buying or ad account management

Creator or content production background

Tools and platforms include:

CapCut

Adobe Premiere

Frame.io

Meta Ads Manager

TikTok Ads Manager

Google Sheets and data analysis tools (Motionapp)

Compensation and Perks (Value Adds)


Base salary range: $100,000–$120,000 + 25% performance bonus opportunity

Full benefits package

Hybrid work structure with collaborative in-office creative sessions Tues/Wed/Thurs

Opportunity to directly influence creative strategy and ad performance at scale

Clear growth path into leadership within the creative department

High-visibility role working directly with senior marketing leadership

Fast-paced, high-growth DTC environment with strong investment in creative production and testing

#LI-JM1 #li-Hybrid

Thank you for considering this opportunity. Funded.club Senior Recruiters partner exclusively with Startups and are in direct communication with hiring managers and founding team members.

Funded.club uses AI-assisted tools as part of our candidate sourcing and screening process. All applications are reviewed by a human recruiter, who makes all decisions about which candidates to progress. If your application seems like a good fit for the position, a real member of our team will contact you soon!