Performance Creative Strategist

We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.

This role is for someone who:

* Has a strong creative eye and a performance mindset
* Obsesses over what makes content stop the scroll and convert
* Knows how to translate data into a creative brief
* Experience building diverse UGC pipelines
* Thrives in a fast-moving, test-and-learn environment

You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.

### What You’ll Do

### Creative Strategy & Testing

* Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
* Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
* Translate performance data into actionable creative briefs for internal teams and creators
* Identify winning patterns and build frameworks for scaling proven concepts
* Stay ahead of platform trends, ad formats, and creative benchmarks

### Creator & UGC Content

* Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging
* Review creator deliverables through a performance lens before they go live
* Build and maintain a library of winning creative frameworks by creator type, platform, and audience
* Partner with the Growth Manager to analyze creator performance and identify what scales

### Cross-Functional Creative Operations

* Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform
* Work with creative studio to manage production timelines and ensure assets are ready to test
* Work with video editors and designers to iterate quickly on top performers
* Maintain a living creative learnings doc that informs future strategy

### Analytics & Insights

* Analyze creative performance at the hook, format, and narrative level
* Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working
* Build and maintain a creative scorecard to track performance across active tests
* Present findings and recommendations in clear, actionable formats

**Requirements**

### What You Bring

* 2–4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency
* Demonstrated ability to write and brief high-performing ad creative
* Strong analytical instincts — you can read a creative report and know what to do next
* Experience working with UGC creators and/or influencer-led content
* Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances
* Strong written communication — briefs, copy, and internal decks that are clear and sharp

### What We’re Looking For

* You think about creative as a performance lever, not just aesthetics
* You can move from insight to brief to live asset quickly
* You’re as comfortable in a spreadsheet as you are in a creative doc
* You have strong opinions about what makes content work — and you back them with data
* You’re a clear communicator and a strong cross-functional partner
* You care about building systems, not just shipping one-off assets

### Nice to Have

* Experience at a health, wellness, or supplement brand
* Comfort writing short-form ad copy in addition to briefing it
* Exposure to CTV or YouTube performance creative
* Strong comfort using AI tools to accelerate creative iteration and research
* Experience with creator whitelisting and paid amplification workflows

**Benefits**

* Competitive compensation including salary and equity
* Fully-paid health, dental, 401K, and vision insurance
* Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here:

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.