Performance marketer

As a Senior Analyst, Programmatic Media Buying you will have an opportunity to work directly in two DSPs and partner with various premium publishers to execute upon personalized full-funnel strategies aimed to acquire new customers, increase sales, and maximize return on ad spend. Identify trends / insights to further optimize campaigns • Spot opportunities for efficient scale and / or new tactics & forecast investment / ROAS to secure incremental funds • Manage budgets closely, ensuring pacing is on track & weekly / monthly targets met • Partner with Audience Strategy & Data Science teams to source, evaluate & test in-house customer models & first-party data for campaign execution / optimization • Implement & measure the effectiveness of advanced projects including supply-path optimization & custom algorithms • Align closely with Brand & Creative teams to share best practices for digital assets and develop a test & learn creative agenda • Improve efficacy of dynamic ads through iterative concept testing, product feed enhancements & integration of first-party personalization models • Partner with Tech teams on new pixel requirements & cookieless tracking solutions • Educate Brand partners on best practices, platform & process changes, new strategies, & opportunities for testing • Collaborate with external partners to provide platform feedback, inform their product roadmaps & participate in alphas / betas • Stay abreast of industry trends & ensure WSI is at the forefront of digital advertising; be the subject matter expert on Display / Video for WSI Why you will love working at Williams-Sonoma, Inc. • We're a successful, fast-growing company with an entrepreneurial vibe • A technologically and data-driven business • Competitive salaries and comprehensive health benefits • We're at the forefront of tech and retail, redefining technology for the next generation • We're passionate about our internal and external clients and live / breathe the client experience • We get to be creative on a daily basis • A smart, experienced leadership team that wants to do it right and is open to new ideas • We believe in autonomy and reward taking initiative • We have fun! Criteria • 2+ years of experience in paid media with a focus on direct response / performance-optimized campaigns • Experience planning Display / Video campaigns with large budgets, and seeing through from ideation to execution • Hands-to-keyboard experience with DSPs, verification platforms, dynamic creative / product feeds, BI tools • Strong analytics expertise - the ability to analyze raw data, draw conclusions, & create actionable recommendations • Strong project management skills & the ability to quickly react to changing priorities & deadlines • Familiarity with buy-side technologies including onboarding, data management, cross-device / identity resolution, etc. Depending on your position and your location, here are a few highlights of what you might be eligible for : • A generous discount on all Williams-Sonoma, Inc. brands • A 401(k) plan and other investment opportunities • Paid vacations, holidays, and time off to volunteer • Tax-free commuter benefits • A wellness program that supports your physical, financial and emotional health