Performance Marketing

Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel. General Responsibilities: Paid Search Management (Google, Microsoft/Bing, Criteo, Meta) - Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency - Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting - Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return - Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates - Conduct ongoing search term analysis, negative keyword management, and competitive research - Produce regular performance reports and translate data into clear recommendations for leadership - Stay current on platform updates, beta features, and industry best practices across all paid channels Affiliate Partner Management - Manage AllPosters’ affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management - Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners - Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin - Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant - Identify and onboard new affiliate partners that align with brand and audience strategy - Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition Search Engine Optimization (SEO) - Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy - Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent - Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team - Develop and execute a content SEO plan that drives organic rankings for priority categories and products - Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends - Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps - Stay informed on Google algorithm updates and adapt strategy accordingly Performance Reporting & Cross-Channel Collaboration - Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs - Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned - Partner with the creative and content teams to brief assets needed for paid and organic initiatives - Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities Tools, Automation & Process Improvement - Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale - Develop scalable processes for content creation, deployment, and reporting Skills and Abilities: - Deep hands-on experience with Google Ad