Performance marketing

With more than 8,000 employees worldwide and 1,100 across North America, we are dedicated to advancing the O&P industry and improving the lives of the people served by it. This position will mainly support our Patient Care and Healthcare divisions, and be responsible to define, develop and deploy online and offline marketing and advertising campaigns to drive interactions, brand awareness, customer and patient leads, and grow our patient care footprint in North America. Duties & Responsibilities • End to end management of performance marketing activities across Paid Social channels in our B2B and B2C channels(Meta, Google, LinkedIn, etc) • Supporting performance marketing activities across additional channels such as Paid Search and working closely with our global media agency to implement, optimize and report on performance • Monitor campaign performance and implement data-driven insights to improve outlined KPIs • Collaborate with global marketing managers to ensure alignment on brand and global campaigns • Plan media placements with product marketers to ensure ads are optimized to editorial calendars and industry activity • Understands SEM implications for both patient care and product business and report on KPIs • Work closely with the wider marketing team to optimize audience strategies. • Execute eMail Marketing Campaigns using Salesforce Marketing Cloud and monitor performance • Close collaboration with Website and CRM manager to align our digital funnel to maximize conversion on our campaign activities such as driving product trials, information requests, and clinic enquiries • Ensure efficient budget spend across performance marketing channels • Report on KPIs of all media activities Ottobock will not discriminate against any applicant for employment because of race, color, age, religion, sex, pregnancy,sexual orientation,gender identity, national origin, age (40 or older), disability or genetic information.