Performance marketing

Reporting to the Director of Growth Marketing and serving as a key member in managing digital marketing campaigns, s / he will be responsible for shaping and accelerating the brand’s digital presence. Key Responsibilities • Manage digital marketing campaigns end-to-end, inclusive of planning, execution, monitoring, and reporting across various channels including but not limited to paid search, social media, display advertising, and email marketing • Continuously track and analyze campaign performance data to generate actionable insights, optimizations, and recommendations • Identify and execute A / B test opportunities to continually improve efficiency and effectiveness • Work closely with creative teams to develop compelling and effective ad creatives by identifying creative learnings and insights • Manage, monitor, and adjust budgets for marketing channels, ensuring efficient spend and maximum ROI • Develop and execute innovative performance marketing strategies to achieve lead generation targets • Collaborate with the marketing team to align performance marketing initiatives with overall business goals Qualifications • Bachelor's degree in Marketing, Business, Economics, or a related field • 4+ years of proven experience in performance or digital marketing, lead generation, or a similar role • In-depth experience with digital marketing channels and best practices, especially paid search and paid social • Proven ability to bring innovative testing ideas to the table and implement new technologies and strategies • Strong analytical skills with the ability to extract data and trending insights • Strong communication and collaboration skills to work effectively across departments • Experience with marketing automation tools and platforms • Excellent communication and project management skills Our employee benefits package includes the following : • Medical • Dental • Vision • 401(k) Retirement • Paid Vacation Time • Paid Holidays • Life Insurance Interested candidates are invited to submit their resume and cover letter with the subject line "Application for Performance Marketing Manager - Your Name ."