Performance Marketing Consultant

** Overview* * Opti Freight® Logistics, a leader in healthcare logistics optimization, is seeking a strategic, data-driven ** Performance Marketing Consultant ** to drive awareness, lifecycle growth, pipeline, and revenue growth across our logistics portfolio. This role will be responsible for developing, executing, and optimizing integrated digital acquisition and lifecycle strategies, with a primary focus on ** paid media execution, lead conversion, campaign performance and optimization across all channels** . The ideal candidate combines expertise in paid media, demand generation, marketing automation, and performance analytics to continuously improve marketing effectiveness across the buyer journey. ** Key Responsibilities* * ** Performance Marketing Strategy & Execution* * + Develop,execute and continuously refine digital acquisition programs aligned to business objectives, target audiences, and go-to-market priorities. + Own paid media execution, and optimization across Google Ads, Linked In Campaign Manager, display advertising, retargeting platforms, and emerging digital channels. + Manage campaign budgets andoptimizeinvestments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment. + Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness. + Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness. ** Marketing Automation & Nurture Programs* * + Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives. + Execute email campaigns and nurture programs that support engagement and progression through the buyer journey. + Maintain campaign tracking, segmentation, scoring, and reporting processes thatfacilitatemarketing effectiveness and lead management. + Collaborate with operations and sales teams to ensure alignment across lead capture, lead routing, and nurture programs. ** Measurement & Optimization* * + Monitor, analyze, andoptimizecampaign performancemetricsacross all digital channels using Salesforce,Marketing Cloud Account Engagement(Pardot), Adobe Analytics, Google Ads,Google Analytics,Linked In Campaign Manager, and other applicable platforms. + Conduct ongoing testing across targeting strategies, ad creative, messaging, landing pages, and audience segments to improve performance. + Partner with marketing and sales stakeholders to provide actionable recommendations that improve funnel efficiency and revenue outcomes. ** Collaboration & Project Management* * + Partner with the Enterprise Brand team to develop compelling digital assets, including email templates, display ads, landing pages, and paid media creative. + Collaborate with Product & Solutions Marketing and Sales to align messaging, target audiences, and campaign objectives. + Manage relationships with agency partners and digital vendors as needed. + Ensure all digital programs adhere to brand guidelines, compliance standards, and industry best practices. ** Qualifications* * + Bachelor's degree in marketing, communications, business, or related field preferred. + 5+ years of experience ingrowth marketing, performance marketing, digital marketing, or related disciplines, preferably in B2B or SaaS/technology preferred + Strong hands-on experience managing paid media programs across ** Google Ads, Linked In Campaign Manager** , and other digital advertising platforms. + Experienceleveragingmarketing automation platforms such as ** Salesforce Marketing Cloud Account Engagement** (Pardot), Marketo, Hub Spot, or similar platforms. + Strong understanding of email marketing best practices,lifecyclestrategies, and digital analytics. + Proven ability to manage multiple programs simultaneously andoperatein a fast-paced environment. ** Key Competencies* * + Strategic thinking with a results‑driven mindset. + Excellent communication and cross-functional collaboration skills. + Detail orientation with strong project management capabilities. + Creative…