Performance Marketing & Coordinator

Position: Performance Marketing & Copy Coordinator Our History: The Performance Marketing & Copy Coordinator is a highly versatile, execution-minded team member who sits at the intersection of performance marketing, creative execution, and operational excellence. This role owns the day-to-day orchestration of paid media, and messaging, turning strategy into action and insights into impact. General Responsibilities, including but not limited to: • Plan, execute, and optimize paid media campaigns across various digital platforms (e.g. Google, Meta), • Own day-to-day performance monitoring, budget pacing, testing, and optimization, • Analyze campaign performance and translate data into actionable insights and recommendations, • Develop and test ad variations, audiences, and funnel strategies to improve CAC, CTR, and ROAS, • Collaborate with leadership on paid media strategy and growth initiatives, • Write clear, compelling, and conversion-focused copy for paid ads, landing pages, emails, social channels, and campaign assets, • Adapt brand voice across channels while maintaining consistency and clarity, • Collaborate with creative team to refine headlines, CTAs, and value propositions, • Partner with creative team to support creative direction and execution, • Provide feedback on creative concepts based on channel best practices and learnings, • Jump in where needed; this role flexes based on priorities. Skills: • Proficiency in CRM platforms (e.g.Hub Spot, Klaviyo, etc) and marketing automation tools • Hands-on experience managing Google Ads and Meta as part of an integrated marketing strategy • Strong analytical skills, with experience working with tools like Google Analytics, Power BI, or similar platforms • Demonstrated ability to manage multiple projects and meet tight deadlines in a fast-paced environment • Customer segmentation and behavioral targeting • Data-driven decision-making and reporting • Cross-functional collaboration • Strong written and verbal communication skills • Creative problem-solving • Strong project management skills • Ability to work in a fast-paced environment and adapt to changes in technology and market conditions Education and Experience: • Bachelor's degree in Marketing, Business, or a related field • 3+ years of experience in marketing operations roles • RV Marketing Experience a plus+++ Position Scorecard: • Core Competencies - Campaign Development, Execution & Enablement, Attention to Detail, Operational Rigor, Scalability, Process Design & Optimization, Cross-Functional Collaboration, Mar Tech Stack Familiarity, Marketing Operations, Data Analytics, Performance Measurement, High Performance Standards • Position Mission - The Performance Marketing & Copy Coordinator enables scalable, data-driven marketing execution by aligning stated strategy, processes, technology, and performance measurement.