Performance Marketing Director

As the senior leader of performance marketing, you will oversee the Paid Media Team, Digital Media Team, and analytics functions, unifying paid, owned, and on-site conversion strategies into a cohesive performance ecosystem. Full-Funnel Performance Strategy & Ownership • Develop and own the full-funnel performance strategy across paid media, website, app, email/CRM, and landing page optimization. Forecasting, Analytics & Measurement • Build and maintain forecasting models for attendance, revenue, and demand across key DMAs. • Ability to build advanced analytics and forecasting models that guide revenue, attendance, and budget decisions. • Ability to develop full-funnel marketing strategies that integrate paid media, digital, CRM, and conversion optimization.