Your mission will be to take ownership of our multi-channel paid engine, profitably scale high-intent demand across Google Ads, Microsoft/Bing Ads, and Meta while exploring and experimenting with channels like Taboola, Outbrain, MNTN, Reddit, and more. Success will be measured by pipeline and customer acquisition cost (CAC). • Google Ads & Bing: Manage search, PMax, brand and non-brand strategies, including sitelinks/callouts and conversion attribution optimization. • 2) Measurement & Optimization: Ensure tracking and data hygiene with GTM/GA4 and offline conversions to CRM (Deal Created/Won). Initiate 2-3 high-impact tests (offer, creative, landing) and create a weekly pipeline quality communication with Sales.
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