Performance Marketing Lead

At Directive Consulting, we specialize in performance marketing for SaaS and Tech companies. Our unique approach focuses on Customer Generation, a methodology that prioritizes SQLs and Customers over traditional metrics like MQLs. We offer comprehensive digital marketing strategies that include Paid Media, SEO/Content, CRO, and Video to help clients achieve their SQL targets. This role requires experience working with B2B SaaS/tech clients in an agency setting, expertise in paid search and social advertising campaigns, and proficiency in using advertising platforms like Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager. • Serve as direct support to client contacts • Oversee and lead a collection of Paid Media accounts • Drive referrals via client relationships and professional network • Build strategies for clients each quarter • Create, maintain, and optimize budgets for paid media campaigns across multiple channels • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Understand the value of Programmatic campaigns